ROLE OF A GRAHIC DESIGNER

Missionary work

    The graphic design professional evaluates and creates effective visual communication to raise the client's image, product or service. Graphic design is implemented over the broad range of visual communication, including magazines, books, websites, products, packaging, corporate identity programs, logos, ad campaigns, brochures, press kits and direct mail packages, to name a few.

The Design Process

    The invention process is driven by the client's needs. The graphic designer and the client work together to identify and break the client's message and the best path to enforce the message. A copywriter may be taken in the visioning process as comfortably. The ideal end result is an instructive, persuasive program of optical communication. Effective graphic designers combines artistic and strategic know how with project management skills to produce merchandising plans that produce results.

Customer Relationship

    It is vital that the graphic designer understand the client's demands and is able to make a path to solutions. As part business consultant, the graphic designer must help the customer see how effective graphic communication can create a consistent, pleasing image of her line, enhancing the bottom business. The graphic designer often coordinates with copywriters, illustrators, photographers and printers, and invoices for the full parcel. Most customers will experience a specific budget available for a particular task or set of tasks. A portion of the graphic designer's job is to assist the client decide how to use his budget for the best outcome. A successful architect-client relationship may hold out over many years and help both parties develop their respective clientele.

A Changing Field

    The graphic design studio has undergone a series of rotations in the past two decades. The technical side of graphic design changed from photo mechanical-based technology to digital technology with the rise of the personal computer and graphics programs created for graphics professionals. After design went digital, the Internet took over much of the role traditionally taken by the print medium, with website design becoming a major component of the graphic design arena. The irony is that the purpose of the graphic designer has stayed much the same despite the technical jump. The designer still must solve visual and marketing problems for her guests.

A New Branch

    Maybe the greatest alteration in the traditional use of the graphic designer is dealing with the peculiar attributes of designing for the Internet. Almost all effective websites offer interactivity, and many include elements of living. For the designer this means visioning effective visual communication incorporating these components and becoming proficient using web design programs such as Adobe Dreamweaver and Adobe Flash.